Stage Electrics Partnership Names Pete White As Managing Director

Stage Electrics Group has announced the appointment of Pete White as Managing Director of Stage Electrics Partnership Limited, with responsibility also for Northern Light and Just Rigging & Inspections Scotland.
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Pete is well known across the business, having most recently held the position of Head of Venue Services & Equipment Sales, where he consistently demonstrated outstanding management and leadership expertise, along with a comprehensive understanding of the company’s customers and their evolving needs.

This appointment is strengthened further by the creation of a new Senior Leadership Team at Stage Electrics. In addition to Pete, the team comprises Richard Phare, newly appointed Commercial Director, who brings more than 40 years’ experience within the company’s Projects department; Robert Kucharczyk as Head of Sales; and Paul Roughton, Joe Jenkins and Megan Parker.

L-R: Joe Jenkins, Richard Phare, Robert Kucharczyk, Pete White, Megan Parker and Paul Roughton

Pete will report directly to Group Chief Executive Dave Coull and continue to work closely with the Group Senior Executive, Adam Blaxill, Dan Aldridge and Nathan Athay.

The appointment and the new structure come as Stage Electrics Group continues a sustained period of growth, having expanded through the acquisition of two businesses in the past two and a half years: Just Rigging & Inspections Scotland and Willow Communications.  

Dave Coull, Chief Executive Officer of Stage Electrics Group, said: “This is the right appointment at the right time. Pete knows our company, customers and the sectors we operate in exceptionally well, and has the energy and judgement required to guide Stage Electrics through its next phase of growth. The Senior Leadership Team around him brings a further depth and breadth of skills and, together, understand what it takes to turn ambitious objectives into reality.”

“As the Group has grown, so has our responsibility to keep evolving and to develop our people for the benefit of our customers. This structure does precisely that. I look forward to working closely with Pete and the team in the years ahead,” added Coull.

Pete White, Managing Director of Stage Electrics Partnership Limited, added: “This is a fantastic opportunity and one I am genuinely excited to take on. I am looking forward to working with Dave, Dan, Adam, Nathan, my Senior Leadership Team and the talented people who make up the company to build on what we have already achieved. My focus is simple: to create the best possible outcomes for customers, the company and colleagues alike. I can’t wait to get started.”

Pete takes up his new role on the 1st of August 2026.

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