MONTREAL, CANADA — Montreal-based SFX leader PixMob activated its 8th Super Bowl Halftime Show – its 7th in a row – debuting its brightest-ever, daylight-visible LED technology at Super Bowl LX. Invented to preserve high-impact special effects in broad daylight, the technology immersed fans in its most powerful LED visuals yet featuring custom animations synchronized with the halftime performance.
The moment marked a major milestone in PixMob’s long-standing work with Bad Bunny, an artist PixMob has worked with since his early rise—now commanding the biggest stage in the world. Seeing that relationship evolve and expand onto a global platform like the Super Bowl is a powerful testament to the investment Bad Bunny makes in his fans, and to the sustained creative support PixMob provides artists over time to help bring their visions to life.
The Halftime Show featured PixMob’s 9-LED daylight-visible badge worn by over 68,000 fans in the crowd. Combined with its “Human Video Screen” MVT controller technology, the activation enabled fully synchronized video effects that delivered high-impact moments – even under the dusk conditions of the game – bringing Bad Bunny’s performance to life at an unprecedented scale.
As it celebrates two decades of fan engagement innovation, PixMob continues to shape how the world’s largest live events are experienced. From its earliest experiments in fan-powered lighting effects to its “Human Video Screen” technology, PixMob’s LED innovations have set the fan experience standard for tens of millions of people at more than 10,000 events and 100 major ceremonies worldwide—including 8 Super Bowls and 3 International Games (Sochi, Paris, Milano Cortina), in addition to FIFA tournaments, Eurovision, Formula 1 races, global jubilees, and concerts & tours by the likes of Beyoncé, Coldplay, Bad Bunny, and more.
That legacy evolves in 2026 at two of the world’s most-watched sporting events, integrating PixMob’s ground-breaking technology into the live experiences at the Super Bowl LX Halftime Show and at the Winter Games Milano Cortina 2026 Opening Ceremony.
Winter Games Milano Cortina 2026 Opening Ceremony
On February 6, PixMob returned to the biggest sporting stage of them all for the Opening Ceremony of the Winter Games Milano Cortina 2026 at San Siro Stadium, marking its third Games collaboration following Sochi 2014 and Paris 2024.
In Milan, PixMob’s LED technology was integrated into both the fan experience and the performance scenography itself. The company deployed its signature MVT “Human Video Screen” technology, outfitting over 65,000 attendees with LED wristbands that transformed the audience into a collective canvas of immersive visual effects.
The visuals were designed to seamlessly blend the ceremony’s theatrical sequences and cultural storytelling—from swirling musical notes rippling through the crowd during operatic performances to effects inspired by Italian art and history.
Beyond the audience, PixMob’s technology also powered 14 modular light boxes filled with performers. Each structure activated LED effects in unison with the wristbands worn by fans, all in sync to the pace and energy of performances by Mariah Carey and Andrea Bocelli, among other international superstars.
PixMob: Two Decades of Fan Engagement Innovation
Founded in Quebec in 2006, PixMob first gained international attention through early collaborations blending LED technology with performance and live action, including the 2010 launch of Microsoft Kinect with Cirque du Soleil. Since then, PixMob has pioneered large-scale immersive lighting, most notably creating the world’s first “Human TV Screen” for Coldplay’s Music of the Spheres world tour.
Twenty years later, PixMob has fundamentally changed how live entertainment is experienced—by turning the crowd itself into the biggest creative canvas in every venue. The technology has evolved dark audiences into fully immersive, fan-powered experiences—placing people at the heart of the show and redefining what live moments can feel like at scale.
That spirit of innovation extends far beyond the stage. Today, PixMob partners with more than 35 professional sports teams, transforming gameday into fully immersive environments and deepening fan participation in real time. The company also continues to advance sustainability in live events through a circular approach to its wearable tech, while expanding immersion beyond wristbands to permanent technology—most recently with its NOVA LED armrest at Intuit Dome, the state-of-the-art new home of the NBA’s LA Clippers, which gamifies the fan experience and reshapes how the crowd can interact with the live sport and entertainment experience. The products there are hard wired and no batteries are used.
From iconic ball drops at Coachella to LED wearables worn at the shows of artists like Coldplay, Beyoncé, and Bad Bunny, PixMob’s technology has been experienced by tens of millions of fans across more than 10,000 events, cementing its role as a driving force in the evolution of live entertainment.
About PixMob
PixMob is a global leader in immersive LED lighting, creating fan experiences that ignite collective joy at live events worldwide. Its industry-leading SFX and sustainable LED wearables and installations have created fan euphoria at over 10,000 events around the world—for renowned clients including the Super Bowl, Coldplay, Bad Bunny, and other legendary teams and artists.
More News
Support USITT
For many 501(c)3 nonprofit organizations, USITT included, donations are a lifeline. We are able to continue to expand our online offerings to our Members and to our industry thanks to Membership dollars and the generosity of our donors.